patronize: Word of the day for October 25, 2018
patronize , v : (transitive) To make a patron. (transitive) To act as a patron; to defend, protect, or support. (transitive) To assume a tone of unjustified superiority; to talk down to, to treat condescendingly. (transitive) To make oneself a customer of a business, especially a regular customer. (transitive, obsolete) To blame, to reproach.